/*
Theme Name: MerchConsult Modern
Theme URI: https://merchconsult.ru/
Author: MerchConsult
Description: Современная тема операционного маркетинга розницы.
Version: 2.0.0
Requires at least: 6.6
Requires PHP: 7.4
Text Domain: merchconsult
*/
:root{--bg:#f5f5f2;--ink:#111;--muted:#686868;--card:#fff;--accent:#c8ff32;--line:#d8d8d4;--radius:28px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter,Arial,sans-serif;line-height:1.35}a{color:inherit;text-decoration:none}img{max-width:100%;height:auto}.wrap{max-width:1240px;margin:auto;padding:0 28px}.site-header{position:sticky;top:0;z-index:99;background:rgba(245,245,242,.92);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}.nav{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:22px}.logo{font-size:22px;font-weight:900;letter-spacing:-1px}.logo span{font-weight:400}.menu{display:flex;gap:24px;align-items:center;font-size:14px}.menu a:hover{opacity:.55}.phone{font-weight:800;font-size:14px}.hero{padding:82px 0 56px}.eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:12px;color:#747474;margin-bottom:20px}h1,.display{font-size:clamp(52px,8vw,112px);line-height:.88;letter-spacing:-.065em;margin:0 0 34px;max-width:1100px}h2{font-size:clamp(38px,6vw,76px);line-height:.92;letter-spacing:-.055em;margin:0}.lead{font-size:22px;max-width:760px;color:#333}.hero-grid,.split{display:grid;grid-template-columns:1.2fr .8fr;gap:28px;align-items:end}.hero-card{min-height:330px;border-radius:var(--radius);background:#151515;color:#fff;padding:30px;position:relative;overflow:hidden}.hero-card:after{content:"";position:absolute;width:320px;height:320px;border-radius:50%;background:var(--accent);right:-100px;bottom:-120px}.hero-card strong{font-size:76px;line-height:.8;display:block;letter-spacing:-.07em}.hero-card p{color:#ccc;max-width:250px}.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}.btn{appearance:none;display:inline-flex;align-items:center;justify-content:center;padding:16px 22px;border-radius:999px;border:1px solid #111;font:800 14px/1 inherit;background:transparent;cursor:pointer}.btn.dark{background:#111;color:#fff}.btn.green{background:var(--accent)}.section{padding:76px 0 108px}.section-head{display:flex;justify-content:space-between;gap:36px;align-items:end;margin-bottom:46px}.section-head p{max-width:370px;color:var(--muted);font-size:17px}.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#ccc;border:1px solid #ccc;margin:30px 0 80px}.stat{background:var(--bg);padding:28px}.stat b{font-size:46px;letter-spacing:-.05em}.stat span{display:block;color:#777;margin-top:8px;font-size:13px}.cards{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.card{background:var(--card);border-radius:24px;padding:30px;min-height:220px;display:flex;flex-direction:column;justify-content:space-between;transition:.2s}.card:hover{transform:translateY(-4px)}.card .num{font-size:12px;color:#999}.card h3{font-size:30px;letter-spacing:-.04em;margin:28px 0 8px}.card p{color:var(--muted);margin:0}.dark-panel{background:#111;color:#fff;border-radius:30px;padding:48px}.dark-panel p{color:#bbb}.metric-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:10px}.metric{background:#1e1e1e;border-radius:20px;padding:25px}.metric b{font-size:42px;color:var(--accent);letter-spacing:-.05em}.metric small{display:block;color:#aaa;margin-top:8px}.green-panel{background:var(--accent);border-radius:30px;padding:48px}.form-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.field label{display:block;font-size:12px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:8px}.field input,.field select,.field textarea{width:100%;padding:16px;border:1px solid #111;border-radius:12px;background:rgba(255,255,255,.58);font:16px/1.4 inherit}.field textarea{resize:vertical;min-height:160px}.form-footer{display:flex;justify-content:space-between;align-items:end;gap:25px;margin-top:28px;padding-top:28px;border-top:1px solid #111}.notice{padding:16px 18px;border-radius:14px;background:#fff;margin-bottom:24px}.logo-pills{display:flex;gap:10px;flex-wrap:wrap}.pill{background:#fff;border:1px solid var(--line);border-radius:999px;padding:15px 20px;font-weight:800}.page-hero{padding:72px 0 42px}.page-hero h1{font-size:clamp(48px,7vw,92px)}.content-wrap{max-width:860px;margin:0 auto}.article{background:#fff;border-radius:28px;padding:clamp(28px,5vw,60px);font-size:18px;line-height:1.65}.article h2,.article h3{line-height:1.05;letter-spacing:-.035em;margin-top:1.4em}.article h2{font-size:42px}.article h3{font-size:30px}.article a{text-decoration:underline}.article-meta{color:#777;font-size:13px;margin-bottom:22px}.post-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.post-card{background:#fff;border-radius:22px;padding:28px}.post-card h2{font-size:30px;margin:14px 0;line-height:1}.post-card p{color:var(--muted)}.pagination{margin-top:35px}.pagination .page-numbers{display:inline-block;padding:10px 14px;background:#fff;border-radius:10px;margin-right:6px}.cta{padding:30px 0 90px}.cta-box{background:#111;color:#fff;border-radius:30px;padding:55px;display:flex;align-items:end;justify-content:space-between;gap:30px}.cta-box h2{font-size:clamp(44px,7vw,88px)}.site-footer{border-top:1px solid var(--line);padding:38px 0 55px;color:#666;font-size:14px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:30px}.footer-grid strong{color:#111}.project-label{color:#777;text-transform:uppercase;font-size:12px;letter-spacing:.1em}.wp-block-image img{border-radius:18px}.screen-reader-text{position:absolute;left:-9999px}
@media(max-width:900px){.menu{display:none}.hero-grid,.split,.footer-grid{grid-template-columns:1fr}.cards,.post-grid,.form-grid{grid-template-columns:1fr}.stats{grid-template-columns:1fr 1fr}.section-head,.form-footer,.cta-box{display:block}.section-head p{margin-top:20px}.form-footer .btn,.cta-box .btn{margin-top:24px}.phone{font-size:13px}.hero{padding-top:56px}}
@media(max-width:520px){.wrap{padding:0 18px}.stats{grid-template-columns:1fr}.green-panel,.dark-panel,.cta-box{padding:30px 22px}.phone{display:none}}
.hero h1{
    font-size:clamp(24px,2.6vw,38px);
    line-height:1;
    letter-spacing:-.04em;
    margin:0 0 24px;
    max-width:760px;
}

.hero-slogan{
    font-size:clamp(52px,8vw,112px);
    line-height:.88;
    letter-spacing:-.065em;
    margin:0 0 34px;
    max-width:1100px;
    font-weight:700;
}
.page-slogan{
    font-size:clamp(28px,4vw,52px);
    line-height:1;
    letter-spacing:-.045em;
    font-weight:700;
    margin:-10px 0 28px;
    max-width:900px;
}